AutoTrader "Retail of the Year Award 2018" Finalists
We are very proud to announce that Edward Johnson (Otley) Ltd were nominated as 1 of the 3 finalists for the AutoTrader "Retailer of the Year Award 2018".
Out of 13500 garages across the UK, 1500 were shortlisted and from that just 3 were nominated for each of their 6 Award Categories.
AutoTrader Sales Director Le Etta Pearce presented the awards alongside former Gadget Show presenter Jason Bradbury.
The online retail specialist made major changes to its judging process in 2018, with the introduction of performance league tables and a mystery shop which saw a 1000 of AutoTraders best performing retailers gradually whittled down via three mystery shopping phases: email (1000 customers), telephone (500 customers) and face to face (150 customers).
Pearce said: "This year our winners were determined by our most comprehensive judging process to date, which not only features a very prestigious judging pannel of experts, but also the opinions of thousands of car buyers, an in-depth analysis of millions of data points from across our market place, and also our first ever mystery shopping process. So even to be shortlisted is a huge achievement.